Campaign: The RTÉ ‘Because’ marketing campaign aims to showcase the most memorable moments produced and facilitated by the Irish National Broadcaster Raidió Teilifís Éireann.
The subject matter generally revolves around drama, sport, entertainment, music and news. As-well-as striking moments from programming such as the Eurovision Song Contest and The Late Late Toy Show.
The campaign runs across RTÉ One and RTÉ Two and is updated regularly.
Creative: Joseph Hoban, Head of Communications and Corporate Engagement at RTÉ
Development: Maria Buckley, Marketing Coordinator at RTÉ and Tracy Diamond, Central Brand & Marketing Manager at RTÉ
Design: David Phelan at Mode Vision
Source Footage: Various